This post was written by Tom McCallum

Generation Generative: 10 Designers Shaping the Future with Algorithms

The potential impact of algorithms on the world of design is slowly being realised by people in every sector of the industry. Generative design patterns are making their way off the computer screen and into the practice of interior design, architecture, graphic design and fine art. This rapid growth in popularity is down to the great work of a few designers who have harnessed the power of algorithms, proving to the sceptics that in the right hands they can produce some incredible results.

Below are 10 bold and talented generative designers who are demonstrating the true value of generative design and the impact it could have upon the next generation of designers and artists.

1. Nick Taylor

generative design by generative designer nick taylor

Nick Taylor is one of the true heavyweights of generative design, pushing the boundaries of the genre and testing its limitations. We are quite sure that his efforts, which can be admired on the future deluxe website, will have a great influence on the next generation of generative designers.


holger lippman generative design image

Holger Lippmann’s work continues to justify the well deserved place that generative design has in the modern art. His website showcases what can only be described as a series of generative design masterpieces.


algrithm flower by sahil thappa

“Algorithms can be beautiful. The process is known but the outcome can be a surprise.”

Sahil Thappa’s creations are a wonderful demonstration of the orderly beauty that algorithms can bring to graphic design.


luca ferrario generative design example

Luca Ferrario’s enthusiasm for algorithms is evident in his ever increasing skill as a generative designer. He is as prolific in his output as he is talented in this technique.


portrait of barack obama created with algorithm design

Move aside Shepard Fairey. Theo Kontaxis’s series of generative portraits, including this original take on Barack Obama, illustrate the fun that can be had with algorithms and also demonstrate Kontaxis’s great skill in controlling them. Be sure to check out the other subjects in his series,  which include le Corbusier and Bob Marley.

6. Jess Martin

generative design used in interior design

As described in our predictions for interior design in 2015, generative design is expected to make more of an appearance in everyday settings. This fantastic generative patterned duvet cover by Jess Martin demonstrates that prediction nicely.

7. Ruggero Lancia

design for tiles generative

Architect Ruggero Lancia also demonstrates how generative design patterns can be used in the world of interiors to great effect with this generative tile design. Using a simple colour palette, Ruggero successfully pulls off a very bold and intriguing design.

8. Megan Chesterton

generative design used to design album covers

Megan Chesterton’s series of album covers uses a system for generative design that creates patterns based on the artists name, the album title and the genre of music. The corresponding colours, shapes and patterns are produced as a result; could this revolutionise album art work?

9. Seth Mach

seth mach's generative typography

Seth Mach’s experiments into generative design come with his refreshingly simplistic view of what many perceive to be a complicated scientific process:

“For a graphic designer, generative techniques do not have to be a lofty unattainable process governed by complicated mathematics and coding, which are difficult to understand and implement. Instead, generative designs should be perceived as a way to make visual design.”

10. Andrea Vitti

generative design example

Visual artist Andrea Vitti harnesses the power of generative design to paint a stunning series of abstract digital paintings. Another great example of how generative design could impact on the fine art in the future.

What’s your view on generative design? Let us know more in the comments below…


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