In a crowded and competitive marketplace, it’s impossible to overstate the importance of art marketing.
It can take time to become a self-sufficient artist. But, with the right approach to art marketing, you can lay the foundations for a successful career in the creative industries.
To help you make it as a promotion pro, we’ve compiled a handy guide of the best ways to sell your art in the modern marketplace. Read on for the key art marketing techniques that will get your latest canvas sold in no time.
We recently listed the best websites for building your own online portfolio, so we’ll begin with the reminder that you can always take the DIY approach.
In fact, setting up your own website is crucial to self-promotion, so you should really do so even if it’s not your primary means of marketing your art.
Having your own personalised domain creates an air of professionalism, and that can be a big factor in convincing a potential buyer part to with their cash.
Use Online Galleries…
There’s a select handful of reputable online galleries, which means there’s no massive headache in deciding where to showcase your wares.
Using sites like these is becoming an industry standard. As with real-world art galleries, they offer the advantage of presenting your work to the right demographic.
And since they have a vested interest in selling your work, you can rest assured that the site’s curators will employ all of their industry expertise to promote your art to their visitors.
… and Online Marketplaces
Marketplaces differ from galleries in that they don’t have curators promoting your work for you. It’s a more competitive forum for selling your art, but one with a broader audience and smaller commission fee.
Smaller, lower-priced pieces tend to do well on these sites, since you’re selling to a more general audience rather than knowledgeable collectors.
Unlike with galleries, there’s no real “middle man” on marketplace websites – making them a useful tool for establishing an ongoing relationship with customers.
As a professional artist, the benefits of using social media are endless: to get your name out in the art world, promote your brand and boost your sales.
Social media is right at the broad end of the art marketing spectrum – a massive, unfiltered network of users that you need to sift through and target in order to find interested consumers.
This means that marketing your art via social media can be hard work. Whatever platform you’re using (for best results, use several), you’ll need to engage with users and interest them in your art.
Your motivation is the chance to convert complete strangers into your personal clients, without the need for the in-between step of a gallery or marketplace. In this way, a strong social media presence is the perfect accompaniment to your personal website.
The internet may have opened the art industry up to a much wider and more immediate audience, but that doesn’t mean that traditional methods of art marketing should be ignored.
Face-to-face promotion can often be a more straightforward sell, giving buyers the chance to experience your art directly (and to picture it on their wall more easily!) before purchasing.
The relationship-building aspect of art marketing is often much simpler (and more enjoyable) in person. The internet is an incredible sales tool, but the “old-fashioned” approach remains invaluable in building your brand and establishing credibility.
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