Peter Deltondo’s mother was diagnosed with breast cancer in the summer of 2013. Like so many others, he became concerned that her illness would be too much for the family to take on alone. With the help of his wife, he came up with a plan to raise funds by selling his artwork online and asked his friends from the local design community if they would be willing to donate work of their own. It soon became apparent that they were, as Peter received an outpouring of support:
“It became crystal clear very quickly; this was something bigger than just my mom. This was something that we could do, together as a design community, and make a real impact on the lives of men, women and children fighting cancer.”
The response led to the initiative, Design vs Cancer. By selling t-shirts and posters with original and uplifting designs, they began raising money to provide financial support to families fighting against cancer. Buoyed by the initial success, Peter began speculatively approaching top designers from across the globe; again he was surprised by people’s willingness to get involved:
“One of the greatest things about the designer community is that we are a team. A team of people all around the world, who wake up each morning in almost disbelief that we get to do what they love every day.
“When I first contacted a couple of big name designers, I thought my e-mail would be thrown away or lost in the masses. Getting a reply 45 minutes later from one of my most looked-up-to designers, telling me about his family story and how he had a passion to be involved in this, blew me away.”
Peter is now looking to raise $10, 000 from a Kickstarter campaign to keep the project going and continue helping families in their fight against cancer by uniting the global design community.