How to Brand Yourself: Creating a Visual Identity

As part of developing and advancing your career in design, it’s important to be clear about your personal strengths and what you can offer a potential employer or to the industry.

Making a bold and distinct statement will get you noticed and help you take advantage of opportunities. A great way to achieve this is through a strong and consistent personal brand.

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Turn Your Hobby into a Career in 7 Steps

If you enjoy being creative and you feel that your spare time is not enough for you to truly hone your practise, then perhaps you should consider turning your hobby into a career. But where do you start?

While there is no set blueprint for beginning a creative career, there are some initial steps you can take to transform from a hobbyist into a professional.

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13 Steps: How to Start Your Own Graphic Design Business

Does this story sound familiar? You’ve been working in graphic design for a number of years and have built up a strong portfolio of work.

Perhaps you’ve won some awards and/or made it to the most senior level? You’re now thinking the next logical step is to either set up as a freelancer, or to start a graphic design business of your very own…

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A Guide to Early 20th Century Art

The Evolution of Modern Art

The close of 19th century marked the end of The Golden Age in Britain.

The Industrial Revolution that brought radical changes to manufacturing, social conditions and communications in Britain, Europe and America.

This rapidly developing industrial landscape fostered revolutionary changes in the early 20th century. New technologies demanded new products and processes to support them and a new vocabulary to describe them; as the technologies of the digital age would a century later.

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art marketing

Art Marketing: How to Sell your Art in the Modern Marketplace

In a crowded and competitive marketplace, it’s impossible to overstate the importance of art marketing.

It can take time to become a self-sufficient artist. But, with the right approach to art marketing, you can lay the foundations for a successful career in the creative industries.

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